Privacy Policy

Last updated: October 2025

AuroraGameLab is committed to protecting your privacy and personal information. This Privacy Policy explains how we collect, use, store, and protect your data when you visit our website or use our services. We comply with applicable Canadian privacy laws and international standards, including GDPR where applicable.

Information We Collect

Information You Provide

We collect information that you voluntarily provide when you interact with our services:

Contact Information: Name and email address when you submit inquiries through our contact form
Project Details: Information you share about your game development needs and requirements
Service Preferences: Your selected services and consultation requests
Correspondence: Messages and communications you send to us

Automatically Collected Information

When you visit our website, we automatically collect certain technical information:

Device Information: Browser type, operating system, screen resolution, and device identifiers
Usage Data: Pages visited, time spent on pages, navigation patterns, and interaction with content
Location Information: General geographic location based on IP address
Log Data: Access times, referring URLs, and technical errors

Cookies and Tracking Technologies

We use cookies and similar technologies to improve your experience and analyze website performance. For detailed information about our cookie practices, please review our Cookie Policy.

How We Use Your Information

We use the collected information for legitimate business purposes:

Service Delivery: To respond to your inquiries, provide consultation services, and deliver arcade game development solutions

Website Improvement: To analyze usage patterns, improve website functionality, and enhance user experience

Marketing Communications: To send relevant information about our services, updates, and industry insights (with your consent)

Security and Fraud Prevention: To protect against unauthorized access, maintain data integrity, and prevent fraudulent activity

Legal Compliance: To meet regulatory requirements, respond to legal requests, and enforce our terms of service

Legal Basis for Processing

We process your personal information based on the following legal grounds:

Consent: When you provide explicit consent for specific data processing activities
Contractual Necessity: To fulfill our obligations under service agreements or contracts
Legitimate Interests: For business operations, website improvement, and security purposes
Legal Obligations: To comply with applicable laws and regulatory requirements

Information Sharing and Disclosure

We do not sell your personal information. We may share your data with:

Service Providers: Trusted third parties who assist with website hosting, analytics, email services, and payment processing. These providers are contractually obligated to protect your data and use it only for specified purposes.

Analytics Partners: Services like Google Analytics help us understand website usage. These partners may collect and process data according to their own privacy policies.

Legal Requirements: When required by law, court order, or governmental regulation, or when necessary to protect our rights, property, or safety.

Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity.

Data Security

We implement appropriate technical and organizational measures to protect your personal information:

Encryption: Data transmission is secured using SSL/TLS encryption protocols
Secure Storage: Personal data is stored on secure servers with restricted access
Access Controls: Limited employee access to personal information on a need-to-know basis
Regular Updates: Security measures are regularly reviewed and updated
Monitoring: Continuous monitoring for unauthorized access or security breaches

While we take reasonable precautions to protect your data, no method of transmission over the internet or electronic storage is completely secure. We cannot guarantee absolute security but are committed to protecting your information to the best of our ability.

Your Rights and Opt-Out Instructions

You are not required to provide any personal information when using this website. If you prefer not to share your data, you may:

Avoid filling out contact forms, account registrations, or any data-submitting features
Disable cookies through your browser settings (see our Cookie Policy for more details)
Contact us directly to request the deletion of any previously shared personal data

Under applicable privacy laws, you have the following rights regarding your personal information:

Right to Access: Request a copy of the personal data we hold about you

Right to Rectification: Request correction of inaccurate or incomplete information

Right to Erasure: Request deletion of your personal data (subject to legal obligations)

Right to Data Portability: Receive your data in a structured, machine-readable format

Right to Object: Object to processing of your personal data for specific purposes

Right to Restrict Processing: Request limitation on how we use your data

Right to Withdraw Consent: Withdraw previously given consent at any time

We respect your privacy choices. If you would like to exercise any of these rights or request data deletion, please reach out to us through our contact form. We will process your request promptly and within the timeframes required by law.

Data Retention

We retain personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy:

Contact Form Data: Retained for up to 2 years to respond to inquiries and maintain business records
Analytics Data: Anonymized and aggregated data may be retained indefinitely for statistical purposes
Cookie Data: Retained according to cookie expiration periods (typically 365 days)
Legal Requirements: Some data may be retained longer to comply with legal, accounting, or regulatory obligations

After the retention period expires, personal data is securely deleted or anonymized.

Children's Privacy

Our services are intended for businesses and individuals aged 18 and over. We do not knowingly collect personal information from children under 18. If you believe we have inadvertently collected information from a minor, please contact us immediately so we can delete the information.

International Data Transfers

Your information may be transferred to and processed in countries other than Canada. When we transfer data internationally, we ensure appropriate safeguards are in place to protect your information in accordance with this Privacy Policy and applicable data protection laws. This may include using standard contractual clauses or other approved transfer mechanisms.

Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices, services, or legal requirements. The "Last updated" date at the top of this page indicates when the policy was most recently revised. We will notify you of significant changes by posting a notice on our website or sending you an email. We encourage you to review this policy regularly to stay informed about how we protect your information.

Questions About Privacy?

If you have questions about this Privacy Policy or how we handle your personal information, please contact us.